Customer Journey Mapping – Video Guide

Prioritizing investments across channels can be tough! Here is a practical video guide to get you started with Customer Journey Mapping.
This is a supplement to one our latest articles about Customer Journey Mapping ”Dear CxO…just focus on the customer journey”.
Journey mapping can also be a very useful way to prioritize efforts when entering news markets, expanding internationally.


Dear CxO… Just focus on the costumer journey!

Are you struggling with digital transformation in your commercial and customer facing end of the business? It’s only natural, it is a big elephant to eat in just one sitting. And first you have to catch it. And it’s most likely acting like an angry female elephant protecting its cubs… it’s big and it’s faster than you think!


How to compete

Only very few are fortunate enough that their customers can’t buy similar products or services from other vendors. The question is then if you just copy whatever your competitor is offering or if you make conscious decisions about how you want to differentiate yourself and how you want to compete?

The economic essentials of digital strategy

These days, something of a mix of the fear of sharks and the thrill of big-wave surfing pervades the executive suites we visit, when the conversation turns to the threats and opportunities arising from digitization.

Sådan gennemfører du møder med effekt

I denne lille føljeton af artikler (som jeg skriver for AltOmLedelse.dk) , vil du få gode råd og inspiration til, hvordan du opnår et ”Effektivt Møde”.