morsoe

Morsø

The Company

Morsø has been known for its design traditions - for more than 160 years. Morsø products are built to last. Their solidity comes from a pride in the quality of manufacture. Morsø products produce a unique atmosphere inside and outside the home, bringing families together and making friends happy.  A house with a Morsø is more than just a place to live.

The Vision / Effect Scenario

To build a sales excellence programme that allows Morsø to become second to none by being the most professional and efficient business partner in the ‘’atmosphere’’ industry. We must build strong customer relations and deliver excellent sales performance for our customers and for Morsø.

Henan Prosper / Cozy

The Company

Henan Prosper is the world's largest wool-on lamb and sheepskin supplier. And as a part of the Henan Prosper portfolio we find Cozy, which is a shoes and apparel brand growing rapidly, especially in China where the brand has opened more that 200 stores in just a few years. The Cozy shoes are developed and produced on cutting edge direct injection machines utilizing precise craftsmanship and high quality components. Quality and comfort is key and with just the right amount of Chinese heritage we have one of the world’s first high quality shoe brands, originally designed, developed and produced in China, successfully expanding globally.

The Vision / Effect Scenario

Our task is to help Cozy expand globally and profitably.

Bodylab

The Company

Bodylab is the market leader in the development and innovation of sports nutrition and fit lifestyle products in Scandinavia. The strong position has been accomplished by constantly developing clean, honest, convenient and great tasting quality products developed in Denmark.

The Vision / Effect Scenario

Bodylab is a privately owned Danish company in the NutriNord Group. The company was established on Oct. 21, 2001 and is headquartered in Hadsund at Mariager Fjord in Denmark.

Brand X

The Company

A London based entrepreneur and his Middle East based partner Fadi manages a portfolio of businesses, amongst others a very successful range of shoe stores in the middle east.

The Vision / Effect Scenario

Create a new global footwear brand!
The first step has been to create a plan which can cover all tracks of creating a new global footwear brand. The next step was to define and create a unique new type of sole, fitting exactly to a certain consumer and in such a manner that we can compete in a specific area of the footwear market. Hereafter to help formulate and execute a suitable strategy.