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How-to-go-to-market---international-expansion-Rezolto-Morten-Israelsen

International Expansion – How to go to market

We are now ready with our third article in the series on International Expansion and this one will cover “go to market” aspects and what to be aware of when you want to build your presence in a new market. For readers experienced in international expansion this may be rather basic, but perhaps still worth a recap.

How-to-Compete

How to compete

Only very few are fortunate enough that their customers can’t buy similar products or services from other vendors. The question is then if you just copy whatever your competitor is offering or if you make conscious decisions about how you want to differentiate yourself and how you want to compete?

Hvordan opnår du maksimalt strategisk udbytte i en konstant forandrende verden?

Ved at bruge de bedste værktøjer og modeller fra to forskellige verdener i en ny kombination. Dels fra “iværksætter-verdenen”, hvor formålet er at opnå lynhurtigt “proof of concept” med så få ressourcer som muligt, og dels fra ”corporate-verdenen” hvor der tænkes strategisk med en tidshorisont på tre til fem år.