This article is the second in the series and it deals with if 1) your organisation and 2) your internal resources are capable of pursuing an international expansion. Where the first article, which you can read here, focused on the market facing aspects of getting the product right, the pricing right and finding the right partner, we will now be looking more internally at your own company.
There are many reasons for businesses wanting to expand internationally. We’ve seen several successes, but probably more failures on how to go about this. We’ve decided to put a series of articles together that will cover various aspects of how to take your business international, based on own experiences and the successes, failures and unfulfilled potential we’ve seen.
Only very few are fortunate enough that their customers can’t buy similar products or services from other vendors. The question is then if you just copy whatever your competitor is offering or if you make conscious decisions about how you want to differentiate yourself and how you want to compete?
Agilitet er et begreb, som er meget oppe i tiden og med rette. Vi har set på, hvad det betyder for virksomheder at være og agere agile i forhold til indtjenings- og konkurrenceevne.
Retail profits are plummeting. Stores are closing. Malls are emptying….But before you dump all of your retail stocks, there are more facts you should consider.
These days, something of a mix of the fear of sharks and the thrill of big-wave surfing pervades the executive suites we visit, when the conversation turns to the threats and opportunities arising from digitization.
