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Indtjening-over-tid

Formlen til forbedring af din indtjening

Såfremt du har urentable kunder, er det min anbefaling, at du vurderer, om det er muligt at justere nogle af de nævnte parametre. Inspiration til hvordan dette gøres, gives i artiklen. Og hvis du ikke kan opnå rentabilitet indenfor en given periode, må du afslutte samarbejdet med dem. Læs hele artiklen her!… Read more

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Hvor sikker er du på, at du sælger de rigtige produkter?

Du kan hæve dit salg og dækningsbidrag ved at fokusere på at sælge de såkaldte ”rigtige” produkter, som gøres ved, at du guider kunden i valget af produkterne hen imod de (stort set identiske) produkter, der har et højere dækningsbidrag. Læs mere her!… Read more

Hvor sikker er du på, at dine sælgere fokusere på de rigtige kunder?

Mit indlæg henvender sig til de virksomheder, der enten har svært ved at prioritere, hvilke kunder de skal besøge, har for travlt til at udføre alle opgaver, er i tvivl om hvilke potentielle kunde(typer) de bør opsøge, og/eller hvordan de – som virksomhed – kan forbedre indtjeningen med 2-3%, uden at hæve alle priser overfor kunderne tilsvarende.
Falder du under denne gruppe? Så læs med her!… Read more

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International Expansion – How to go to market

We are now ready with our third article in the series on International Expansion and this one will cover “go to market” aspects and what to be aware of when you want to build your presence in a new market. For readers experienced in international expansion this may be rather basic, but perhaps still worth a recap.… Read more

customer-journey

Dear CxO… Just focus on the costumer journey!

Are you struggling with digital transformation in your commercial and customer facing end of the business? It’s only natural, it is a big elephant to eat in just one sitting. And first you have to catch it. And it’s most likely acting like an angry female elephant protecting its cubs… it’s big and it’s faster than you think!… Read more

International_Expansion

International expansion – Do you have what it takes

This article is the second in the series and it deals with if 1) your organisation and 2) your internal resources are capable of pursuing an international expansion. Where the first article, which you can read here, focused on the market facing aspects of getting the product right, the pricing right and finding the right partner, we will now be looking more internally at your own company.… Read more

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International expansion – How to avoid the pitfalls on an exciting journey

There are many reasons for businesses wanting to expand internationally. We’ve seen several successes, but probably more failures on how to go about this. We’ve decided to put a series of articles together that will cover various aspects of how to take your business international, based on own experiences and the successes, failures and unfulfilled potential we’ve seen.… Read more

How-to-Compete

How to compete

Only very few are fortunate enough that their customers can’t buy similar products or services from other vendors. The question is then if you just copy whatever your competitor is offering or if you make conscious decisions about how you want to differentiate yourself and how you want to compete?… Read more